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Understanding Business

by William Nickels, James McHugh, Susan McHugh

ISBN: 007310597X / 9780073105970

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  • Business Trends
  • Business Ownership
  • Business Management
Product Description

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts ?full-time faculty members, adjunct instructors, and of course students? to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today?s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

ASIN 007310597X
  • 9780073105970
Amazon Sales Rank 300,196
Main Category Hardcover
Group Book
Publisher McGraw-Hill/Irwin
Studio McGraw-Hill/Irwin
Manufacturer McGraw-Hill/Irwin
Package Quantity 1
Count Per Package 1
Dimensions 8.5 x 1.32 x 11.2 inches. Weight: 3.9 pounds
Package Dimensions 10.9 x 8.5 x 1.3 inches. Weight: 3.9 pounds
Language(s) English (Published)
English (Original Language)
English (Unknown)
Adult Product? No

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